Cinema ads typically run for 15 or 30 seconds, and they can be a mixture of images and audio, such as music or voice overs. They’re a highly effective form of out of home advertising because they can reach a fully engaged audience that isn’t distracted by their phones or other interruptions like in-stream adverts on streaming platforms. Cinema ads are also a great way to reach a younger and more diverse audience than other traditional advertising methods.
Cinema ads are an ideal marketing tool for businesses that want to increase their brand awareness, brand recall and consumer consideration. They can be used in conjunction with other out of home channels to maximize the effectiveness of the campaign. They’re also a great option for reaching a specific demographic because they can be targeted by geographic location, or paired with a film that appeals to that target audience. For example, a business that offers family entertainment may choose to advertise during an animated film, while a company that sells recreational equipment for thrill seekers might advertise during a horror movie. Cinema ads can also be a powerful way to drive direct results, such as QR code engagement rates, customer acquisition and sales or app downloads.
Five Benefite of Cinema Advertisement.
Cinema advertising is a great way to put your brand in front of a seated and captive audience. It is a powerful form of advertising as cinema commercials have a much higher memory retention rate than traditional TV advertising. Here are five benefits of investing in cinema advertising:
1. Captive and engaged audience
Cinema advertising allows you to show your message to a CAPTIVE, ATTENTIVE and ENGAGED audience as they can’t skip, swipe, or mute the commercial on the big screen. Surveys indicate that movie goers consider advertisements as part of the overall movie watching experience and therefore being one of the most widely accepted forms of advertising. Owing to this, cinema advertising has higher impact than TV Advertising with studies showing that they were twice as likely to be recalled.
2. Select your target audience
Advertise selectively to reach your target audience. Given the movie it is, it is easy to profile the audience that it attracts. For example, a luxury car company might choose to advertise with a Marvel franchise like Iron Man, based on the type of audience this movie would attract. Picked well, each campaign matched with the audience can deliver 10X impact and top of mind recall.
3. Longer duration to tell your story
Distracted viewers can be an issue with many forms of advertising, however taking advantage of the captive nature of cinema advertising can allow you to tell your brand story in a longer format without losing your audience’s attention and ensuring a positive experience and recall.
4. Boost your brand image.
By having your brand shown on the big screen right before large scale blockbuster films, usually with multi-million-dollar production budgets, this helps elevate your brand by doing nothing more than simply advertising in the cinema. Research has shown that ads shown in cinema screens were eight times more effective at making a brand stand out than television.
5. Integrated campaign performance
Simply put, brands or campaigns that take an inclusive approach of all media will perform better as reinforcements lend to campaign success and better recall. Campaigns will have higher reach and create a unified and seamless experience for consumers if all marketing tactics are considered, including cinema.
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