Discover the benefits, costs, formats and booking process for cinema advertising. Whether you are promoting a local business or planning a multi-city campaign, MediaMan Advertising can help you explore suitable opportunities across India.
PLAN WITH CLARITY
Choose your market
Explore cities, cinema chains and screens.
Confirm the quotation
Check rates, availability, taxes and inclusions.
Prepare for screening
Submit approved creative in the required format.
BEFORE YOU BOOK
The practical details that help keep cinema advertising enquiries and bookings clear. The written quotation and booking confirmation should always be checked for the terms that apply to your specific campaign.
Ask about booking termsThese terms apply to cinema advertising enquiries, proposals, bookings and campaigns arranged through MediaMan Advertising. They are specific to cinema advertising and do not automatically govern other advertising services offered on the MediaMan website.
Cinema listings, locations, screen details, formats and indicative rates help advertisers evaluate available opportunities. Availability, screen allocation, campaign dates and final commercial terms must be confirmed in writing before a booking is final. An enquiry or listing does not guarantee that a particular screen or slot will remain available.
Please provide the preferred locations, campaign dates, advertising format, duration and creative requirements. A booking is subject to written confirmation of inventory, schedule, rates, payment terms and any applicable cinema-provider requirements. Changes to a confirmed booking should be agreed in writing.
Rates mentioned on the website or during an initial enquiry may be indicative. The final quotation should identify applicable charges, taxes, payment milestones and production or additional service costs. Payment deadlines and accepted methods will be communicated in the quotation or booking confirmation.
Advertisers are responsible for the accuracy of submitted materials and for holding the rights, permissions, licences and approvals needed to use them. Creatives are subject to applicable laws and the relevant cinema operator's policies and approval process. Material may need to be revised or may be declined, and scheduling may depend on timely approval.
Campaign dates, advertising duration, screen allocation and placement details should be set out in the booking confirmation. Approved creatives and other required materials must be supplied within agreed timelines. Cinema operations, technical issues, inventory changes or other circumstances beyond a party's reasonable control may affect delivery; any remedy will be handled under the agreed booking terms and applicable law.
Cancellation, rescheduling, refund and modification conditions should be confirmed before booking and documented in the quotation or booking confirmation. Cinema operators may impose separate deadlines, charges or restrictions. Do not assume a cancellation fee, refund entitlement or rescheduling guarantee unless it is included in the agreed terms or required by applicable law.
Advertisers must provide accurate campaign information, comply with applicable advertising laws, obtain necessary approvals and avoid unlawful, misleading, infringing or otherwise prohibited content. Please review the booking details and promptly flag any errors to the relevant contact.
Cinema campaigns may depend on inventory and operational arrangements maintained by cinema operators or other third parties. Venue rules, creative restrictions, scheduling conditions and availability may vary. The responsibilities of MediaMan, the advertiser and third-party providers are determined by the confirmed booking terms and applicable law.
Please raise questions about a campaign through the contact details in the relevant quotation or booking confirmation. Applicable law, dispute resolution, liability provisions and other legal rights should be set out in the final terms approved for MediaMan's business. Nothing in these terms is intended to exclude a right or remedy that cannot lawfully be excluded.
Published terms may be updated when services, booking procedures or requirements change. The terms applicable to an individual campaign should be identified in its booking documentation. Website updates do not automatically change an existing agreement where the agreement or applicable law requires otherwise.
WHY THE BIG SCREEN?
Cinema advertising gives brands an opportunity to communicate in a dedicated entertainment environment. The best results come from matching the creative, locations and campaign duration to a clear marketing objective.
Present your brand through a large-format display with an immersive audio-visual experience.
Explore selected cities, cinema locations and screens that fit your target audience and budget.
Promote a showroom, restaurant, educational institute, real estate project or retail outlet in a specific market.
Use video, sound, product demonstrations and storytelling to communicate a message.
Introduce products, services and offers with clear messaging and memorable creative.
Explore regional and national brand exposure across multiple cities, subject to inventory.
Cinema campaigns may suit automobile dealers, real estate companies, hospitals, educational institutes, restaurants, fashion brands, electronics retailers, FMCG companies and many other businesses. Audience attention and campaign performance vary by venue, creative and audience mix.
BUDGETING YOUR CAMPAIGN
Cost depends on the cinema chain, city, individual screen, advertisement length, campaign period and movie-release category. Premium screens and high-demand periods may cost more.
INDICATIVE PLANNING RANGE
₹1,000 – ₹5,000+
Per 10-second advertisement, per screen, per week for selected standard screens. Illustrative only—not a confirmed rate.
Assuming ₹2,000 per 10 seconds, per screen, per week.
| Campaign | Illustrative media cost |
|---|---|
| 1 screen for 1 week | ₹2,000 |
| 10 screens for 1 week | ₹20,000 |
| 10 screens for 4 weeks | ₹80,000 |
Examples exclude applicable taxes, production costs and additional charges or premiums. Final pricing and inventory must be confirmed in writing before booking.
Where a provider uses proportional duration-based pricing, a longer advertisement may cost more. For illustration only, at a rate of ₹2,000 per 10 seconds per screen per week:
These calculations assume proportional pricing. Actual commercial policies vary by provider, and GST, creative production and other charges should be checked separately.
FROM BRIEF TO SCREEN
Tell us your target cities, audience, approximate budget and preferred campaign dates.
Identify suitable chains and screens based on your target market and available inventory.
Review the advertisement duration, inclusions, commercial terms and campaign dates.
Provide the video and any certification or supporting material in the required format.
Finalise the booking and request playback confirmation or an available monitoring report as agreed.
MAKE EVERY SECOND COUNT
Cinema advertising can support brand awareness, product launches, promotional offers and local-market visibility. Its impact depends on creative quality, audience relevance, screen count, frequency, campaign duration and the offer being promoted.
Cinema advertising does not guarantee sales or conversions. Its role may be strongest in awareness and consideration; measurable responses depend on the objective and tracking method.
HOW MEDIAMAN CAN HELP
MediaMan Advertising helps businesses explore cinema and other advertising opportunities according to their marketing objectives and budgets. Options may include campaigns across cinema networks such as PVR INOX, UFO Moviez and Miraj Cinemas, subject to availability and applicable terms.
Explore on-screen opportunities across selected cinema locations.
Review options across different cities and states.
Request applicable rates and availability from relevant providers.
Coordinate proposed dates, durations and selected inventory.
Help coordinate creative submissions based on provider requirements.
Explore cinema, hoarding, radio, newspaper and BTL opportunities.
CREATIVE PREPARATION
Technical specifications and certification requirements vary by cinema chain and advertising provider. Confirm the current requirements before preparing or submitting your final file.
For on-screen cinema advertisements, the required video format depends on the provider, such as UFO Moviez, Miraj or PVR INOX. The settings below are suggested starting points only and must be confirmed with the provider before export.
| File format | MP4 or MOV, if accepted by the provider |
|---|---|
| Video codec | H.264, subject to provider approval |
| Resolution | Full HD 1920 × 1080, if accepted |
| Aspect ratio | 16:9 landscape, if specified |
| Frame rate | 25 fps or as specified |
| Audio | Stereo, with levels compliant with provider requirements |
| Duration | Often 10, 15, 20 or 30 seconds, depending on the booking |
| File quality | High-quality video without watermarks or unintended black borders |
The original advertisement submitted for processing may be a high-quality MOV or MP4, depending on provider requirements. The final file used for cinema projection may need to be a DCP (Digital Cinema Package), often using JPEG 2000 (J2K), prepared to the cinema's technical specifications.
DCP conversion or processing may cost up to ₹5,000 according to the supplied planning information, but this is not a guaranteed or universal fee. Confirm the current cost and technical workflow with the relevant provider before proceeding.
A censor certificate commonly refers to a certificate issued by India's Central Board of Film Certification (CBFC) after examination of audiovisual content for public exhibition under the applicable rules.
A cinema or advertising network may request proof of applicable CBFC certification before an advertisement can be screened. Whether certification is required depends on the content and applicable rules; do not assume that the same requirement applies to every advertisement or booking.
Confirm the exact requirement with MediaMan Advertising and the relevant cinema advertising provider before submitting your creative. For official information, refer to the CBFC website.
Any certification fee for an advertisement shown at PVR INOX, Cinépolis India or another cinema chain depends on the applicable category, duration and process. Ask the relevant provider to confirm current requirements and charges.
NEED CLARITY?
Still deciding whether cinema advertising is right for your business? Here are answers to common questions about planning, pricing and running a campaign.
Ask us a questionCinema advertising lets your brand communicate in a dedicated entertainment environment. Viewers are generally seated and oriented towards the screen, with fewer competing visual distractions than in many everyday advertising environments.
It can offer big-screen visibility, geographic targeting by city or cinema, local-market reach for businesses such as restaurants and showrooms, brand awareness for new products and offers, and flexible planning across selected campaign periods—subject to available inventory and budget.
The large screen can create a high-impact presentation, while video and sound give brands room for storytelling and product demonstrations. Advertisers can explore selected locations instead of automatically running a nationwide campaign. A clear message and memorable creative may help brand recognition.
Suitability depends on your audience and objective. Cinema advertising can be considered by businesses in automotive, real estate, healthcare, education, hospitality, fashion, electronics, FMCG and other sectors.
Pricing is commonly based on the selected screen, advertisement duration and campaign period, but each provider's pricing unit and inclusions may differ. Rates may also vary with screen category, blockbuster releases, festive periods and campaign tenure.
Always check whether the quotation includes taxes, creative production, DCP conversion, certification-related costs or other charges. The indicative examples on this page are for planning only; confirm current rates and inventory before booking.
Multi-city campaigns may be planned across selected cities and states, depending on provider coverage, inventory, dates and budget. MediaMan Advertising can help you explore available opportunities with cinema networks such as PVR INOX, UFO Moviez and Miraj Cinemas, subject to confirmation.
Start with a clear objective—such as awareness, store visits, enquiries or offer redemption. Where practical, use a dedicated landing page, trackable URL, QR code, campaign-specific phone number or coupon code. Compare results with the campaign period and your baseline.
Cinema advertising does not guarantee sales or conversions. Measurement depends on your objective, campaign design and the tracking methods available.
Share your preferred city or cities, target audience, campaign dates, approximate budget, advertisement duration and any preferred cinema chain or location. If you already have a creative, mention its format and whether certification or technical processing has been arranged.
Yes. In addition to cinema advertising opportunities, you can enquire about integrated campaigns involving hoardings, radio, newspapers and BTL advertising. Availability, scope and pricing depend on your requirements and the relevant media providers.
LET'S PLAN YOUR CAMPAIGN
Contact MediaMan Advertising to enquire about cinema advertising rates, screen availability, campaign schedules and opportunities across India. Share your preferred city, advertisement duration, campaign dates and approximate budget to request a customised quotation.
MediaMan Advertising — Your partner for cinema and outdoor advertising across India.
