Why Should I Advertise In Cinema?
Advertising On Cinema would be an excellent platform for advertisers to introduce their brand to a wide range of audiences and will reach large cinema lovers which will help them to ensure the maximum visibility of their brand. Cinema Ads reach an affluent audience with engaging and innovative content and they can easily convey their brand message to a broader audience.
What Are The Benefits Of Cinema Advertising?
Cinema Advertising will target a large crowd who are visiting to watch newly launched or top-selling movies. Cinema advertising is short ads that play before the trailers and movie start, which the audience can not skip or ignore.
How Much is a Cinema Advertisement Cost?
The cost of placing your Ad in a Cinema will vary depending on the Ad size, Number of shows, and Movie type chosen by the client. You can check out the best-discounted Cinema Advertisement Rates on the official website of The Media Ant. Companies can pick the ad options most relevant to their needs.
How Does Cinema Advertising Work?
Advertisers can place their cinema ads on Blockbuster or Mega Blockbuster Films, which will be played in the theatre. There is a specific ad spot that you can select based on your requirements for advertising in theatre. Ad spots can be highly relevant to specific demographics that are likely to watch the movie and will ensure your ad is seen by the people most likely to become future customers. You can choose the duration and the number of shows that you would like your ads on the theatre to run.
How Effective Are Cinema Ads?
Cinema Ad is much more effective to introduce your brand to the widest possible audience. Ads in Cinema have a huge power to reach the target audience with innovative content in a more effective and engaging way. Advertising in Cinema offers a wide screen and excellent audio system that can gain the attention of the audience at large which will help advertisers to build and ensure the maximum visibility of their brand.In Cinema Advertisements, people cant skip the ad and it creates a captive environment for the audience to fully watch the ads. Cinema Ad will be a very effective medium to grab the attention of your target audience if it is more informative and engaging.
How Long Do Cinema Ads Last?
Cinema Advertisements usually start on Friday and ads will run approx. 3 to 4 times a day. After your theatre ads are played, you will be provided with execution proof which can be photographed for off-screen ads or inspection passes for on-screen ads. Advertisers will also be required to provide censor certificates to play their video ads.
How Does Cinema Advertising Work?
Cinema Advertising options can be divided into Onscreen Cinema Advertising and Offscreen Cinema Advertising Ads in cinemas are played either before the start of the movie or during the interval. Cinema Advertising rates are the same for ads played during the interval or before the movie is playe
What Kind Of Options Are Available in Cinema Advertising?
There are two different cinema advertising options available to advertise on-screen in theatres.
Slide Advertising
Slide Ads are when image ads which can or can not have audio. The lead time for booking Slide Ad are 1 day.
Video Advertising.
Video Ads has to be approved by the CBFC Board of India. After obtaining the Censor Certificate the video ad is converted to a J2K format. The Censor Board approved & J2K formatted video ads is then showcased on the pre-selected cinema screens( s). The lead time to run the video ads is 7 working days.
For Mega Blockbuster Movies
Mega Blockbuster Premium would be applicable on All Multiplex Screens as 100% – 200% on the rate card of the respective screen
Mega Blockbuster Premium would be applicable for the ROs which are for a period less than 5 weeks RO, for the 1st week of the campaign – ROs of 5 weeks would not attract any premium For Blockbuster Movies
Blockbuster Premium would be applicable on All multiplex Screens as 50% – 150% on the rate card of the respective screen.
Blockbuster Premium would be applicable for the ROs which are for a period less than 4 weeks RO, for the 1st week of the campaign – ROs of 4 weeks would not attract any premium.
How does Pricing work For Onscreen Cinema Advertising?
The pricing for Advertising in Cinema depends on the below-mentioned points:The ad rates for cinema depend on the creative length, blockbuster/mega-blockbuster movies selected and duration of the campaign. At times, premium charges are applicable for premium spot positioning and sponsorship integration.
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